The clicks your competitors forget to buy.
Most advertisers pour everything into Google and ignore Bing entirely. That's your opening. We run Microsoft Advertising campaigns that reach millions of high-intent searchers u2014 often at a noticeably lower cost-per-click, all tracked to real leads.
Why Microsoft Advertising
An audience your competitors overlook.
Bing powers search across Windows, Edge, Outlook and the Microsoft network u2014 reaching an older, higher-income, often business audience. With fewer advertisers competing, clicks cost less and high-intent searches convert. It's the most underrated channel in paid search.
The Bing Ads we manage
Every Microsoft Advertising format, run as one coordinated program u2014 engineered around your business model, customer and margins.
Bing Search Ads
Capture demand on Bing, Yahoo and the Microsoft Search Network. We build keyword-driven Search campaigns tuned for high-intent clicks and a lower cost-per-lead.
Microsoft Shopping Campaigns
Get your products in front of Bing shoppers with a clean, optimized Merchant Center feed and campaigns structured around profitability, not just clicks.
Audience & Native Ads
Reach people beyond search with native placements across MSN, Outlook and the Microsoft Audience Network u2014 blending naturally into premium editorial content.
LinkedIn Profile Targeting
A Microsoft-exclusive edge: layer LinkedIn company, industry and job-function targeting onto your search and audience campaigns to reach the exact professionals who buy.
Remarketing & Retargeting
Re-engage the searchers and site visitors who didn't convert the first time, with tailored bids and messaging across Search and the Microsoft Audience Network.
Conversion Tracking & Reporting
Numbers over guesswork. We wire up UET tags and GA4 so every dollar is tied to a real lead u2014 and report in plain English you can actually act on.
Ready to win the clicks Google costs too much for?
Request a free Microsoft Advertising audit u2014 one conversation, zero obligation, a clear roadmap.
Bing Ads: FAQ
For most businesses, yes. Microsoft Advertising reaches searchers Google canu2019t u2014 often an older, higher-income, business-heavy audience u2014 usually at a lower cost-per-click. And you can import proven Google campaigns to launch quickly.
The mechanics are similar, but Bing has far fewer advertisers competing, cheaper clicks, and exclusive LinkedIn profile targeting. It's best run alongside Google to capture demand Google is missing.
Budgets depend on your industry and goals, but CPCs are typically lower than Google. We recommend a realistic starting budget after a free audit and scale only once the campaigns prove a positive return.
Yes. We can import your existing Google Ads structure into Microsoft Advertising to launch fast, then optimize specifically for the Bing audience rather than leaving it as a copy.
Search campaigns can drive leads within days, with the biggest gains over 60u201390 days as we cut waste and scale winners.
You do. We always build in your own account, so you keep full ownership and history if we ever part ways.
Plain-English monthly reports tied to leads and cost-per-lead in GA4 and Microsoft Advertising, plus a call to walk you through what changed and why.
Let's build something remarkable together.
Get in touch to discuss how Microsoft Advertising can add a cost-efficient, high-intent channel to your growth.
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