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PPC consulting & paid media strategy

Expert direction. You keep the keys.

Not everyone wants an agency to run everything. Our PPC consulting gives you and your in-house team senior strategy, honest audits and hands-on guidance u2014 so you get the results of a top agency while keeping full control of your accounts.

Book a Consultation How we help
Google & Microsoft certified Vendor-neutral advice You own everything
PPC consulting whiteboard strategy photo
PPC consulting team advisory photo

Who it's for

A senior partner, on your terms.

Whether you run ads in-house, inherited a messy account, or just want a second opinion before you scale spend, we plug in at exactly the level you need u2014 from a one-off audit to ongoing fractional leadership.

In-house teams — who want expert direction and a sounding board.
Founders — who run their own ads but are stuck or scaling.
Businesses between agencies — that need a neutral audit.
Marketing leaders — who need fractional PPC leadership.
You own it
Your accounts, data and history stay yours
Neutral
Advice with no spend quota or platform bias
Flexible
One-off audit or ongoing retainer

How we consult

Engagements shaped around your team and goals u2014 from a single deep-dive to a long-term partnership.

PPC account audit mockup

Account Audits

A forensic review of your Google, Meta or Microsoft accounts. We surface wasted spend, quick wins and structural issues u2014 and hand you a prioritized action plan.

Wasted-spend analysis
Structure & targeting review
Tracking & attribution check
Prioritized action plan

Paid Media Strategy

A clear, channel-by-channel plan built around your goals, margins and market u2014 so your budget goes where it will actually move the business.

Channel & budget allocation
Audience & funnel mapping
Forecasting & goal setting
Testing roadmap
Paid media strategy plan mockup
Conversion tracking and GA4 dashboard mockup

Conversion Tracking & Analytics

If the tracking is wrong, every decision after it is too. We set up and validate GA4, conversion tracking and attribution so your numbers reflect real results.

GA4 & conversion setup
Server-side & call tracking
Attribution modelling
Dashboard & reporting setup

Team Training & Enablement

Upskill your in-house team with practical, hands-on training on the platforms and workflows they use every day u2014 so the capability stays in the building.

Platform & workflow training
Playbooks & SOPs
Live working sessions
Ongoing Q&A support
Team training session mockup
Fractional PPC leadership advisory mockup

Fractional PPC Leadership

Senior paid-media leadership without a senior-level hire. We set direction, review performance and keep your team and agencies accountable u2014 a few days a month.

Ongoing strategic direction
Performance reviews & QBRs
Agency & vendor oversight
Available a few days a month

Scaling & Conversion Guidance

Ready to spend more? We help you scale profitably and fix the leaks between click and customer u2014 from bidding strategy to landing-page conversion.

Profitable scaling roadmap
Bidding & budget strategy
Landing-page & CRO advice
Experiment design
Scaling and conversion rate optimization mockup

Want a second opinion on your ad spend?

Start with a free account review u2014 one conversation, zero obligation, honest advice.

Get Started

PPC Consulting: FAQ

Let's build something remarkable together.

Get in touch to discuss how expert PPC guidance can get more from every dollar u2014 while your team keeps control.

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